PAT POWERS ATTEMPTED TO LAUNCH PROTOGEE PEGGY HOPKINS JOYCE'S MOVIE CAREER

Excerpt page 131:  Joe (Joseph P. Kennedy) could not have picked a better time to make his debut as a movie mogul. The years 1926-1927 were one of the most prosperous periods in Hollywood history; almost every one of the 740 films made each year was a box-office success.  Movie-going had become a worldwide obsession. There were over 50,000 movie theaters around the world, more than a third of them in the United States and Canada.  Annual receipts in North America alone came to more than $120 million.

With Pat Powers, Joe plotted to fold the ailing Producers Distribution Corporation into Associated Exhibitors with the view of merging the fused entity with FBO to make an even bigger company. Joe was on the financial periphery of Pat's efforts to launch Peggy Hopkins Joyce, riding high on the success of his uninhibited and lavishly rich version of The Merry Widow, Erich Von Stroheim declined to take part in furthering of Peggy's screen career. Instead Micky Neilen (who Gloria Swanson had given up on in order to marry Henri de la Falaise) undertook the mission. The result was The Skyrocket, a thinly disguised retelling of Neilan's torrid affair with Gloria Swanson.

Excerpt page 164:  Soon after The Merry Widow was finished, Stroheim agreed to have lunch at the Ambassador with Pat Powers and the canny Irishman's new protégée, Peggy Hopkins Joyce. Powers wanted to launch the former Ziegfeld beauty as a film star. Stoheim, however, was still smarting from his experience with Mae Murray and was in no mood to start another ex- Broadway hoofer;s screen career.  Instead he hypnotized Powers with a project of his own, a double feature to be called The Wedding March and The Honeymoon that he would write, direct, and star in himself, and that would make tons of money for whoever financed it.  As he explained to Pat and Peggy, the appeal of his project was that it could be shown in two parts, tobe screened with an hour's intermission...

Missy here : As was and is often the case, a woman's career depends on being the protégée of a man, some patronage, and if he fails, so does she.

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GLORIA SWANSON AND THE "BANKER" JOE KENNEDY : HE DID HIS RESEARCH AND WAS INTENT ON SEDUCING HER ... SHE LET HIM ...

Not only because he desired Gloria Swanson as a woman, but because he wanted this actress, perhaps the most famous and successful in the silent film era, to work for his studio and make money together.

Joseph P. Kennedy was the youngest bank president in the United States in 1914 when he was only twenty-five years old.  He had graduated from Harvard and was vividly aware of the discrimination against Catholics and the Irish. He went on to make a fortune in the stock market, and in real estate, and he wanted to add a Hollywood studio and movie making to his wealth portfolio. Though he had many a success in business, reading Axel Madsen's account, I couldn't help but think that he was overly confident that he could also succeed in Hollywood. He went after Gloria Swanson in a manner that would suggest that he had done some research and knew that she was in debt because of her own efforts to produce her own movies.

It's easy to vilify Kennedy but it would also seem that Gloria Swanson didn't resist his seduction.

Circa 1928  Joseph P. Kennedy invited Gloria Swanson and her husband Henri de la Falaise to come to Palm Beach, Florida, where he'd bought a house for his family. He was welcoming and so was Palm Beach society. Calling cards, invitations, parties in her honor, teas, receptions, and business meetings too. He was very proud of knowing her.  He also endeavored to get Henri out of the way. 

 

Excerpt pages 174-175: 

In retrospect, Gloria would remember the tact with which Joe made the offer that could make her husband distinct his own man and, if Henri was clever, rich as well. In her autobiography, her smile o gratitude to Joe when the two men came to a quick verbal agreement immediately precedes her account of how the next day she and Joe tumbled into bed. Her indebtedness to Joe no doubt softened, in her own eyes, the adultery that, since the kiss on the train, she knew was inevitable. In a reversal of the story of the biblical David, who sent Uriah into the most dangerous part of the battle so he could possess Bathsheba, Joe was ready to heap gold on the man he wanted to cuckhold.

Kennedy biographers would wax saucily on how Joe eliminated, with some permanence, the coveted movie queen's husband, but neither Gloria nor the Kennedy memorialists could explain how Joe was able to offer Henri a Pathe directorship in January when he didn't become a Pathe advisor until February. Gloria was, of course, writing for posterity, and by having Joe's generosity and Henri's opportunism preceded her surrender, she softened her image...

Henri would leave no memoirs of his own, and we can only speculate on whether it all passed over his head or whether he knew he was defeated and went for the proffered brass ring. ... he might have been the first to sense he was on a sinking ship and that his wife's impending adultery set him free, morally, to concentrate on enriching himself.

Joe's infatuation was hard to ignore. Others saw how he was dazzled and drawn by Gloria's presence, how his own success - Palm Beach, Gloria, the lot - all made him live beyond the rules, how she exerted an attraction that went beyond physical beauty.

Excerpt page 193 : ... (Circa 1928) ... (Joseph P. Kennedy) took over Gloria's life.  He arranged everything, including Henri's departures. The lovers had two distinct lives: one with each other when Henri was in France, another when the marquis was in town. Joe arranged his own existence so as to be in Hollywood when Henri was not and in the east when Gloria's husband was home.

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GLORIA SWANSON AT THE HEIGHT OF HER CAREER : SHE FELT BLACKMAILED INTO AN EXPENSIVE DIVORCE BY HER HUSBAND AND THE HAYS OFFICE

Excerpt page 5 : In 1924, Hollywood movies were made on sets built on stages and back lots. Newfangled rear projection and process-screen photography even enabled characters to sit or stand in front of a screen and appear to be anywhere in the world.  To go overseas to make a picture was unheard of. ...

With the possible exception of Mary Pickford, who never managed the transition from  the girlish image that had made her "America's Sweetheart" to full screen womanhood, Gloria Swanson was the most popular  female celebrity in the movie-crazed mid 1920's. When, in September 1924, she sailed to Europe to make Madame Sans Gene, she was twenty-five, had starred in thirty movies - six in a row with *De Mille - and her leading men had included the great heartthrobs from Wallace Reid to Rudolph Valentino.

When Gloria Swanson wanted out of her marriage with Herbert Somborn, he and his attorney threatened her for $150,000: According to author Axel Madsen, De Mille was panicking too.  The Hays Office, as it was called, had instituted morality clauses in movie star's contracts with their studios, and a nasty divorce with rumors flying about her infidelity could end her career.  As a result, De Mille called a meeting and insisted that the divorce would have to be settled secretly as, though she could have charged her husband with desertion a year earlier, now her circumstances could threaten the entire industry! (pages 86-87)

Excerpt Page 87:  When the divorce papers were presented to her, she was tempted to sign it all without seeing her own humiliation spelled out in black and white.  She steeled herself, however, and began to read. Paramount was indeed picking provisions that awarded Herbert $70,000 because he ha "assisted in procuring" her much-improved contract. He was paid $35,000 in cash and another $35,000 in installments, deducted from her salary at the rate of $500 a week. There was more. To keep her job, she had to sign a morals clause waiver. Should she in the future "be charged with adulterous conduct or immoral relations with men other than her husband, and such charges or any of them were published in the public press," her contract would be null and void.  Angry and embarrassed, she signed and went back to work.

During her marriage to Somborn, from 1919-to 1922, Gloria gave birth to a daughter and adopted a son. She remarried to French nobleman Henry de La Falaise in 1925. She had her relationship with Joseph P. Kennedy during that marriage. She and Henry divorced in 1931.

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* Demille : Cecil B. DeMille - a movie producer and actor
** Herbert K. Somborn (m. 1919; div. 1922): President of Equity Pictures Corporation.