page 294 of Matt Ridley's book THE RED QUEEN
... That blond hair on a woman has been considered by Europeans more beautiful than brown or black has long been noted. In ancient Rome women dyed their hair blond. In medieval Italy fair hair and great beauty were inseparable. In Britain the words fair and beautiful were synonymous. ... Blond hair in children is a fairly common gene among Europeans ... So when a mutation arose in the not so distant past ...for that blondness to last into adulthood but not beyond the early twenties, any men with a genetic preference for blond women would have found themselves marrying only young women... They therefore would have left more descendants and a preference for blond hair would have spread... Hence, gentlemen prefer blondes.
... That blond hair on a woman has been considered by Europeans more beautiful than brown or black has long been noted. In ancient Rome women dyed their hair blond. In medieval Italy fair hair and great beauty were inseparable. In Britain the words fair and beautiful were synonymous. ... Blond hair in children is a fairly common gene among Europeans ... So when a mutation arose in the not so distant past ...for that blondness to last into adulthood but not beyond the early twenties, any men with a genetic preference for blond women would have found themselves marrying only young women... They therefore would have left more descendants and a preference for blond hair would have spread... Hence, gentlemen prefer blondes.
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